SEO Case Study
Our team increased the number of monthly visitors to an ecommerce site from 100 to 2,500 – an increase of 2400%.
Background: Ecommerce Site SEO Case Study
Our client, an e-commerce store selling items between $50 and $300, was relying on an expensive paid traffic program because they were unable to attain organic traffic.
They had purchased SEO services from another agency previously, but hadn’t really committed. Our goal was to show them the opportunities for growth if they committed to a solid SEO strategy with us.
What steps did our team take to accomplish this? Please read on!
Performing The SEO Audit
The team’s first step was to perform an SEO audit. We were looking for technical issues that could prevent the client’s pages from achieving organic page rankings.
While we found that the site didn't have any technical issues, it didn't have enough content links to make it “relevant” in the eyes of search engines.
To start the keyword research process, our team looked for keywords for which the site was starting to rank, but wasn’t quite yet ranking very high.
These are often very good targets because our SEO and content teams can typically boost these pages higher up in search results quickly. The team found 76 potential targets, most of which were between the bottom of page 1 the bottom of page 3, all with a cost-per-click between $.60 and $2.50.
These URLs were product and category pages, and blog content. Our account team worked with the client to determine which targets would make the most impact for the business, and we moved ahead with these quickly. We work closely with the client on these and pick targets together to make sure we're targeting keywords related to products that they have in their inventory.
A Competitive Gap Analysis and Keyword Analysis
A competitive gap analysis is performed to find keywords for which your competitors are ranking that you are not. This gives you a leg up in SEO because it shows you which new keywords that you can easily target successfully with content.
However, if you have an ecommerce with hundreds of products, you’ll want to be selective about your keywords, at least at first. Not all the products on your site sell as well as others, and not all will be worth the time and money it will take to market them.
SEO Strategy and Execution
Our campaign was based on original, high-quality content and building links to the site.
During months one through three the strategy was to:
- Once per week, post a blog post of at least 1000 words targeting keywords with good volume related to niche products on the site
- Build in-content links using various anchor text
Results: Ecommerce Site SEO Case Study
Now we have valuable long-form pieces of content, not just product pages, the team will do some more “surgical” link building to get these pages pushed up in results even more.
By using this strategy, we see that Google is beginning to reward our team’s hard work. This shows how valuable an asset content can be.
Ecommerce sites need content to thrive and attract traffic. By writing high-quality, long-form blog posts, your site can start ranking for your most valuable keywords.
Long-form pages with targeted keywords are easier to rank and internal links to your product pages will help Google understand the structure of your site. And, once your content is in place, it makes getting backlinks easier.
Do you want to dominate a competitive ecommerce space? Get in touch with us today!