CONTENT MARKETING

Our four-step approach - The proven map for success.

Technical SEO

There’s no point to spending money and time publishing great content if search engines can’t direct anyone to it. Technical SEO involves optimizing the mechanical structure of your site so search engine bots can find that great content and serve it to the people who search for it.

The first step in our process is to perform a Technical SEO audit. The audit identifies mechanical issues such as crawlability, indexability, page load times, mobile readiness, SSL security, site architecture, image size, and cache policy that might be preventing your site from getting the traffic it deserves. We’ll then outline a plan to get those issues corrected.

Content Strategy

The purpose of content strategy is to identify, organize, and prioritize objectives. Crucial to that is understanding how visitors – further broken down into “buyer personas” at each stage of their “buyer’s journey” – will find, value, and interact with the content you provide.

Therefore, the second step in our process is to develop a strategy that:

  • Describes how content – copy, images, infographics, videos, etc. – works as part of your overall marketing strategy to satisfy customer needs while achieving your business goals
  • Inform decisions throughout the life cycle of the content from concept to distribution to deletion
  • Establish metrics by which success can be measured

Content Development

The third step in our process is developing content that provides visitors to your site with solutions that satisfy their needs while prompting them to take the actions that achieve your business goals.

The actions you need them to take can change over time, from downloading an ebook to build an email list or signing up for a free phone consultation. But the action must contribute to the long-term success and sustainability of your business.

Content is always tracked to measure its effectiveness. As we track results, we test page variants to determine which changes result in higher conversions, or the specific and defined outcome you’ve established.

Content Repurposing

Think of content as an asset, a true item of value. The more channels and target audiences one asset can reach, and the longer it can do so effectively, the lower your customer acquisition cost (CAC) will be.

The fourth step in our process is to create additional assets from the content we’ve developed and deploy it differently. These assets are unique, yet they’re based on the same original foundation. For example, from an original white paper we might use pieces of data to create a colorful infographic that’s included in a blog post. We might also create additional charts and graphs that are posted on social media, or record a portion of it for a YouTube channel.

CONTENT MARKETING PLANS PRICING

All Plans Are Brand, Audience, Customer, and Authority Builders

Content Coordinator
$1800 per month
Technical SEO Audit
Content Strategy
Define Goals
Identify Buyer Personas
Map Buyer’s Journey
Metrics and Reports
Content Development
Blog Posts
Guest Posts
Link Building
Social Media
Content Repurposing


Content Specialist
$3300 per month
Technical SEO Audit
Content Strategy




Content Development
2x Blog Posts
2x Guest Posts
2x Link Building
2x Social Media
Content Repurposing


Content Manager
$4500 per month
Technical SEO Audit
Content Strategy




Content Development
3x Blog Posts
3x Guest Posts
3x Link Building
3x Social Media
Content Repurposing
Video Posts
Infographics
Content Director
$6500 per month
Technical SEO Audit
Content Strategy




Content Development
Content Specialist Plus:
Pay-Per-Click
Landing Pages
Email Scripts
Content Repurposing

Don't see a plan that fits your budget? We can put one together for you. Contact us now and let's get started.

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